Top 5 tips for building your email database

Eager to build your email database but not sure how? Worried that your e-newsletters might contravene the Australian SPAM Act?

Here are Brisbane Hosting’s sure fire tips for growing your email audience while still staying on the right side of the law.

  1. Use an online tool such as MailChimp to manage your email database. This will make managing your database and distribution of e-newsletters a breeze. These tools also offer ready-built templates with the mandatory unsubscribe and sender identification functionality (two of the Australian SPAM Act criteria everyone has to follow when sending commercial messages electronically.) Yes, there is generally there is a small cost to use these services but they will save you a lot of headaches (and dollars) by streamlining your communication.
  2. Create a tailored e-news template for your business. Not only will your email communication look professional and on-brand, but you’ll save time and money because you don’t have to have to start from scratch every time you want to send an e-newsletter. A prime example of how to work smarter, not harder.
  3. Add a subscribe form to your website homepage. And while you’re at it, spend one minute updating your email signature to include a “click here to join our mailing list” call to action. The key is to make it super simple for people to join your mailing list. It’s also wise to set clear expectations as to how frequently you will be contacting them as people will be less likely to subscribe if they think you’ll just clog their inbox with irrelevant deals and offers.
  4. Be consistent with how often you send e-newsletters. By setting clear expectations from the outset and then delivering on this promise is one way to build trust with your audience – meaning they’ll be more likely to use your services down the track.
  5. And perhaps importantly, provide snappy and informative content that will engage your readers. Your email database can be an enormously valuable marketing tool, so don’t waste the opportunity to speak directly to your customer base. It’s no secret that most people are drowning in a sea of unwanted emails, so it’s even more crucial that your communication stands out from the crowd – in other words, don’t go too heavy on the sales pitch.While you’re ultimate aim is to convert a sale or new customer, put yourself in their shoes of your customer and identify ways that you can add value and make their lives easier. By providing helpful hints or ‘how-tos’ (this could be links to your blog or videos on your website) you will be enhancing the customer’s experience and perception of your brand. This, balanced with your sales message or special deals, will in turn deliver a stronger return on investment.

Ready to ramp up your e-newsletter marketing efforts? Don’t forget to abide by the Australian SPAM Act – you can read our refresher on the rules and regulations here.

Brisbane Hosting can also help with getting your email database set up, connected to your website and also assist with the template development, copywriting and distribution of your e-newsletters should you require. Call us today.

Brisbane Hosting & Website Hosting’s products and services include Website Hosting, Domain Names, DNS Services, Website Development, Website Design, Website Revamps, Website Maintenance, Social Media Campaigns and more.

Contact Brisbane Hosting on (07) 3889 2977 or via email info@brisbanehosting.com.au for further information. 

Four benefits of investing in Google AdWords

Google AdWords is best described as a pay-per-click (PPC) advertising. This means you are only charged when someone clicks on your advertisement, and the amount you pay-per-click is determined by the competition for the keywords which can vary significantly between industries or even services within the one industry.

So what are the benefits of investing in AdWords?

Here are four reasons Brisbane Hosting & Website Design recommends investing in paid online activity:

1) It’s highly targeted, so fewer wasted dollars – Gone are the days of buying a print, radio or TV advertisement and hoping someone who is interested in your product or service might happen to read or listen to your ad, and then make an enquiry.

Using Google AdWords, you get to choose the type of people you wish to target by geographic location or even specific key words (the common words and phrases people are typing into google). This means that you’ve got a much higher chance of converting sales because you’re targeting people already searching for that very product, rather than a broad scatter gun approach – and they’re only one click away from finding out more about your business.

2) It’s trackable and flexible – you can see how much traction you’re getting from your paid activity in real-time. And when linked to Google Analytics, you can evaluate if your paid online advertising is drawing higher numbers of potential leads to your site. Being purely online also means you can optimise and tweak your campaigns once you’ve reviewed how they’re performing.

3) Quicker results than organic SEO. Yes, paid activity tends to get you better ‘visibility’ to potential customers much quickly (Google prioritises paid ads at the top of google searches), however, organic SEO should not be dismissed entirely.

Organic SEO is considered a ‘slow burn’ for building your website’s authority and credibility over time as google bots continue to review and rank your site content periodically. Consistently adding unique and relevant content to your site will help ensure that your site always ranks well.

Paid activity can get put you at the top of the list quicker (NB. it will show up as an ‘ad’ to users), but remember without sustained paid activity you will drop off from the search results just as quick.

4) It’s cost effective. AdWords campaigns can be set up from as little as $10/day. How far this stretches depends on the competition for your desired keywords.

Want to know how Google AdWords can help elevate your business? Call us today to talk through your options and tailored campaign ideas.

 

Brisbane Hosting & Website Hosting’s products and services include Website Hosting, Domain Names, DNS Services, Website Development, Website Design, Website Revamps, Website Maintenance, Social Media Campaigns and more.

Contact Brisbane Hosting on (07) 3889 2977 or via email info@brisbanehosting.com.au for further information and quote today.

E-newsletter refresher: What does the Australian SPAM Act include?

Created in 2003 and managed by the Australian Communications and Media Authority (ACMA), the Australia SPAM Act 2003 outlines what you legally can and cannot do when sourcing new subscribers, or sending commercial messages electronically to your network or database.

To begin with, it’s important to understand what is classified as an electronic commercial message?

  • Email
  • Short message service (SMS or text messages)
  • Multimedia message service (MMS)
  • Instant messaging (IM)

There are three key parts to the code of conduct to be aware of:

1) Consent – not only must you have consent from the individual you are contacting, but you need to be able to prove it.

A lot of the online tools you use to manage your e-newsletters have the functionality to embed a ‘sign up’ form into your website. The benefits are two-fold, firstly it makes it uber-easy to keep your database up-to-date with new subscribers, and secondly you can also keep track of when and how someone joined your mailing list (the proof!).

How do I know if I have consent? Well, according to ACMA there are two types:

(a) Express Consent – when that person or company willingly provides their email address by ticking a box on a website, filling in a form, face-to-face or by swapping business cards, and that person is made aware they may receive commercial messages.

(b) Inferred Consent – this can be trickier to navigate. Inferred consent can be obtained via another existing business or other relationship where there is ‘reasonable expectation’ of receiving commercial electronic messages. The other instance is when someone’s work contact details are publicly listed or published. There are a couple of caveats to be mindful of, so best to read the guidelines from ACMA here if you’re unsure.

Click here to read ACMA’s frequently asked questions around consent.

Side note: Some types of organisations are exempt from sending certain commercial messages without consent. This includes government bodies, registered charities, registered political parties and educational institutions (when contacting current and former students).

2) Identification – any time a commercial electronic message is sent, it must clearly identify the sender. This includes the individual or name of organisation that authorised the distribution of the message (who it is being sent on behalf of) and ABN where applicable, plus how recipients can contact your organisation or you as the individual.

(3) Unsubscribe – the unsubscribe function is mandatory on all electronic commercial messages. The SPAM Act stipulates that businesses must make it easy for people to remove themselves from your mailing list via clear and conspicuous instructions, and it must be honoured within five (5) business days.

ACMA provide a couple of examples of clearly worded unsubscribe facilities you can reference here.


Hungry for more e-newsletter tips? Click here to read Brisbane Hosting’s top five tips for growing your email database and ensuring your e-newsletters won’t be considered as spam.

 

Brisbane Hosting & Website Hosting’s products and services include Website Hosting, Domain Names, DNS Services, Website Development, Website Design, Website Revamps, Website Maintenance, Social Media Campaigns and more.

Contact Brisbane Hosting on (07) 3889 2977 or via email info@brisbanehosting.com.au for further information. 

Tesla’s New Gigafactory Goes Live

Tesla, the electric vehicle (EV) company that’s credited with revolutionising electric mobility, has announced today the start of operations at their new production facility in Nevada, billed the ‘Gigafactory.’

The Gigafactory represents a huge leap forward for Tesla and for the American manufacturing industry, as the facility is the first of its kind in the country to produce high-density batteries, a product that’s usually left to facilities and suppliers in Japan, China, and South Korea.

According to a Bloomberg report, the mass production of Tesla’s batteries should also help drive prices down, with lower margins needed to hit profit targets. As it is, the Gigafactory is producing ‘Powerpack’ power storage devices to supply a deal struck between Tesla and power company Southern California Edison to prevent blackouts by substituting fuel-powered generators with charged-up lithium-ion Powerpacks.

‘Powerwall 2’ home batteries are also a product of the Gigafactory, with shipments of the power-storage devices scheduled to begin at the end of January. The sheer volume of Powerwall products on order means that Tesla is able to sell them for roughly 30% less than their closest competitors. Paired with Tesla’s acquisition of SolarCity, the largest solar-panel installer in America, the company is on track to transform itself from an electric vehicle manufacturer to a green technology, clean-energy firm.

Crucially for car-nuts like us though, is that the Gigafactory finally gives Tesla the manufacturing capabilities to meet its ambitious sales targets for its upcoming Model 3 mass-market EV. The battery packs for the most affordable Tesla yet will start production in the second quarter of this year, in conjunction with the production commencement of the Model 3 itself.

For more information on Tesla, check out the Tesla Showroom.

By: Aiman A

Posted On: http://www.carshowroom.com.au/news/teslas-new-gigafactory-goes-live/?utm_source=TPNewsletter20170109&utm_campaign=Newsletter&utm_medium=Email&utm_content=TWTP20170109&utm_source=Tradingpost.com.au+Newsletter&utm_campaign=5d6aa63596-EMAIL_CAMPAIGN_2017_01_09&utm_medium=email&utm_term=0_97ee37a6b2-5d6aa63596-89205333 

 

Brisbane Hosting & Website Hosting’s products and services include Website Hosting, Domain Names, DNS Services, Website Development, Website Design, Website Revamps, Website Maintenance, Social Media Campaigns and more.

Contact Brisbane Hosting on (07) 3889 2977 or via email info@brisbanehosting.com.au for further information and quote today.