Instagram is giving brands more insight with business profiles and tools

Social media platform Instagram has introduced further changes which strengthen its position as a marketing platform for businesses, by introducing business profiles, insights and promotion tools. The over 200,000 advertisers now on Instagram will have the new ability to generate: Business profiles Business profiles allow businesses to quickly signal to people on Instagram that it…

Six key points for marketers from Mary Meeker’s 2016 Internet Trends report

Mary Meeker’s annual Internet Trends presentation covers everything from growing online engagement in the developing world to data storage, electric cars, voice recognition and the re-imagining of human-computer interfaces. Here we cover some of the top trends in advertising and branding from the 2016 report. Venture capitalist and former Wall Street analyst Mary Meeker delivered…