If you are looking to register a domain name, you may be confused at the variety of different
offers available. There are a large number of domain name registrars available to you world
wide, each capable of registering your chosen domain for a fee. But with these fees varying
immensely between each registrar, there is obviously more to consider. So why do domain
name registrars vary so much, and how do I choose the best domain name deal?
Registering a domain name
All top level domains – .com, .net, .org, .biz, .info, .us, .name, etc. – and many second level
domains – .co.uk, for example – are administered by ICANN – The Internet Corporation for
Assigned Names and Numbers. For Australian second level domains – .com.au, .org.au, etc. –
the registry is called AusRegistry and is administered by AuDA.
But you can’t approach these registries direct for your domain name as they can only be
registered through approved and licensed registrars. These registrars can register your chosen
domain name on your behalf and will pass the costs of this process onto you, including
additional fees for providing this service.
Domain names are cheaper than you think
In Australia, for example, the wholesale cost of registering a domain name is $19.50 + GST
for a .com.au or .net.au. For other forms of domain; such as .org.au, .com, .info, etc, the
fees vary and are often cheaper still. This is due to the differing natures and intentions of
each domain name type and the different criteria for registering particular types in each
international space.
This registration fee for the actual domain name forms only part of the final fee charged to
you by the registrar. The registrar adds their own fees for service on top to create the final
price. These additional costs can blow this $19.50 +GST into very different prices.
Choosing the best domain name deal
If you chose to investigate the costs of registering the same domain name through Melbourne
IT (one of Australia’s largest registrars) and Netregistry (one of Australia’s most popular), you
would receive two quotes, of $140 and $44.95 respectively, for a two year registration. That’s a
difference of $95.05!
It is important when distinguishing between registrars to identify the level and style of additional
services you will receive as part of your registration. If you will also need a hosting package
for your new domain, it is worth investigating what the registrar has on offer as it can be
convenient to have the domain and hosting in the same place. Customer service is important –
particularly if you are not technically minded, so a 24 hour phone service could be vital. What
about additional advice and online mentoring? By assessing the additional services on offer, you
can best judge the value of the deal you are making.
You need to consider whether the additional services being offered are worth the higher fee,
now that you understand how much of that fee actually goes towards registering your domain,
and whether another registrar offers those same services for a smaller increase in registration.
The additional services on offer, you can best judge the value of the deal you are making.
You need to consider whether the additional services being offered are worth the higher fee,
now that you understand how much of that fee actually goes towards registering your domain,
and whether another registrar offers those same services for a smaller increase in registration.
Getting the best deal for the best price
It is important to realise that, wherever you register your domain name and whatever you pay,
your actual domain name is not affected in any way. A more expensive domain name is not
of a better ‘quality’ than one registered with a budget domain name registrar. There is only a
difference in the additional services offered, most of which you probably won’t need. It is this
alone that determines whether you get a cheap domain name or an expensive one.