Four benefits of investing in Google AdWords

Google AdWords is best described as a pay-per-click (PPC) advertising. This means you are only charged when someone clicks on your advertisement, and the amount you pay-per-click is determined by the competition for the keywords which can vary significantly between industries or even services within the one industry.

So what are the benefits of investing in AdWords?

Here are four reasons Brisbane Hosting & Website Design recommends investing in paid online activity:

1) It’s highly targeted, so fewer wasted dollars – Gone are the days of buying a print, radio or TV advertisement and hoping someone who is interested in your product or service might happen to read or listen to your ad, and then make an enquiry.

Using Google AdWords, you get to choose the type of people you wish to target by geographic location or even specific key words (the common words and phrases people are typing into google). This means that you’ve got a much higher chance of converting sales because you’re targeting people already searching for that very product, rather than a broad scatter gun approach – and they’re only one click away from finding out more about your business.

2) It’s trackable and flexible – you can see how much traction you’re getting from your paid activity in real-time. And when linked to Google Analytics, you can evaluate if your paid online advertising is drawing higher numbers of potential leads to your site. Being purely online also means you can optimise and tweak your campaigns once you’ve reviewed how they’re performing.

3) Quicker results than organic SEO. Yes, paid activity tends to get you better ‘visibility’ to potential customers much quickly (Google prioritises paid ads at the top of google searches), however, organic SEO should not be dismissed entirely.

Organic SEO is considered a ‘slow burn’ for building your website’s authority and credibility over time as google bots continue to review and rank your site content periodically. Consistently adding unique and relevant content to your site will help ensure that your site always ranks well.

Paid activity can get put you at the top of the list quicker (NB. it will show up as an ‘ad’ to users), but remember without sustained paid activity you will drop off from the search results just as quick.

4) It’s cost effective. AdWords campaigns can be set up from as little as $10/day. How far this stretches depends on the competition for your desired keywords.

Want to know how Google AdWords can help elevate your business? Call us today to talk through your options and tailored campaign ideas.

 

Brisbane Hosting & Website Hosting’s products and services include Website Hosting, Domain Names, DNS Services, Website Development, Website Design, Website Revamps, Website Maintenance, Social Media Campaigns and more.

Contact Brisbane Hosting on (07) 3889 2977 or via email info@brisbanehosting.com.au for further information and quote today.

Six key points for marketers from Mary Meeker’s 2016 Internet Trends report

Mary Meeker’s annual Internet Trends presentation covers everything from growing online engagement in the developing world to data storage, electric cars, voice recognition and the re-imagining of human-computer interfaces. Here we cover some of the top trends in advertising and branding from the 2016 report.

Venture capitalist and former Wall Street analyst Mary Meeker delivered her annual internet and technology trend presentation, in partnership with consultancy KPCB.

At 213 slides long, ‘Internet Trends 2016? covers a broad range of topics predicted to shape the future, such as voice recognition, internet engagement trends, the developing world, privacy, the automotive industry, online retail, social media, variation in consumption trends of different generations and more. Here’s some highlights which apply to marketing, primarily centred around social media trends, online advertising, apps and mobile use, messaging and voice recognition.

1. Growing social media trends

Video consumption

One trend which exploded between 2014 and ‘15 was video viewing on social media, primarily on Facebook, with one average user-shared video view per day in Q3 2014, and eight in Q3 2015.

Snapchat’s daily video views also experienced rapid growth, with two per day in Q1, 2015, and 10 in Q1 this year.
Messaging

Between 2013 and 2015, all major messenger platforms experienced growth:
•WhatsApp grew fastest, from 400 million active monthly users (globally) in 2013, to 1 billion in 2015,
•Facebook Messenger grew from 200 million to 800 million, and
•WeChat from just under 400 million to just under 700 million

With the emergence of chat bots likely to draw more and more users to messaging apps, Meeker predicts they will increasingly become a second home screen, where consumers can engage with all their required brands and services via chat and inboxes, perhaps redefining or replacing the need for individual apps displayed on a home screen.1

2. App use

Average global app use per user:
•33 apps installed on device,
•12 apps used daily,
•80% of app usage time spent on three apps,
•four hours spent on phone per day, and
•most commonly used apps: Facebook, WhatsApp, Chrome.

“With the report pointing to 25% of consumer time being spend on mobile, it’s obvious this is no longer a medium that businesses can ignore. Having said that… businesses shouldn’t be jumping to create a mobile presence for the sake of being on mobile either,” says Logan Merrick, co-founder and director, Buzinga App Development.

3. Internet and smartphone usage growth beginning to plateau

meeker global internet users

Global growth in smartphone usage is beginning to slow, perhaps a sign of its near-universal adoption, with its largest market, Asia-Pacific, growing 23% from 2014-’15, compared to 35% from 2013-’14.

“We can no longer say that social and mobile are ‘taking off’ and therefore we all need to be on social and mobile – consumers want to be treated as individuals with individual needs that switch and shift throughout their day, career, and personal activities,” says Robin Marchant, global marketing director, Squiz.

“The digital revolution as a stand alone discipline is clearly behind us. The user experience of today and tomorrow demands and integrated, multidisciplinary approach. While some businesses are still struggling to align their marketing departments and break free of brand versus digital versus direct silos, those at the helm are truly embracing a customer centric paradigm,” says Irina Hayward, head of digital and CRM strategy, BMF.

4. Online advertising

While the field is growing, online ads are proving ineffective in many ways – globally according to Unruly:
•81% of users mute video ads,
•62% put off or are annoyed with brands forcing pre-roll viewing, and
•93% consider using ad-blocking software.

5. Global dominance of Android

Android represented 81% of smartphone unit shipments in 2015, compared with iOS, which held 16% of that market.

Meeker estimates a further 7% growth year-on-year for Android and a drop of 11% for iOS.

This represents a huge jump for Android, which, as recently as 2009, only made up 4% of unit shipments, compared to iOS which made up for 14% at that time.

6. Voice recognition

As per Google, voice recognition has jumped since 2010, where it stood at 70% accuracy, to 90% accuracy in 2016. This equates to one million words recognised by machine in 2010 to between five and ten million today.

Voice interfaces, if implemented properly once technology catches up, offer a faster (humans can speak faster than they type), easier (hands free, instant) mode of computer engagement. For Andrew Ng, chief scientist at Baidu it’s a lot closer than we might think.

“As speech recognition goes from, say 95% to 99%, all of us in the room will go from barely using it today, to using it all the time. Most people underestimate the difference between 95% and 99% accuracy – 99% is a game changer.

“No one wants to wait 10 seconds for a response. Accuracy, followed by latency, are the two key metrics for a production speech system,” says Ng.

In May 2016, one-in-five searches on mobile apps in USA are voice searches. Andrew Ng predicts at least 50% of all searches will be made through images or speech.

By Ben Ice
Published On: https://www.marketingmag.com.au/news-c/six-key-points-marketers-mary-meekers-2016-internet-trends-report/

 

Brisbane Hosting & Website Hosting’s products and services include Website Hosting, Domain Names, DNS Services, Website Development, Website Design, Website Revamps, Website Maintenance, Social Media Campaigns and more.

Contact Brisbane Hosting on (07) 3889 2977 or via email info@brisbanehosting.com.au for further information and quote today.